This month, we’re diving into strategies that help businesses better understand their customers and lead with purpose. From discovering the emotional drivers behind customer behavior to eliminating the pressures of “shoulding” yourself, we’ve got a roundup of insightful reads to guide your company to greater success. Whether it's mastering customer interviews or embracing authentic leadership, these articles offer valuable takeaways to boost your business in 2025. Here's what's trending this month!
To better understand your customers' true needs, focus on emotional drivers and behavioral insights. This article highlights six key strategies: conducting customer interviews, analyzing purchasing patterns, exploring online behavior, identifying pain points, studying competitor interactions, and using social listening. By uncovering what motivates your customers, you can create more targeted and meaningful marketing strategies.
➡️ Read the full article at Entrepreneur
➡️ Is your company guilty of these file-sharing mistakes?⬅️
A major obstacle to living with purpose and achieving our desired lives is the pressure of “shoulding”—doing things based on what we think we’re supposed to do, often influenced by societal norms, media, and the expectations of others. This mindset, driven by groupthink and external pressures, can limit our potential by adhering to outdated or misaligned standards. To overcome this, it's essential to recognize and challenge these “shoulds” by substituting them with values-based actions, surrounding ourselves with like-minded individuals, setting intentional goals, and embracing failure as a learning opportunity. By doing so, we can align our actions with what truly matters, empowering us to live more authentically and purposefully.
➡️ Read the full article at Forbes
Tech companies like Apple and Google are expanding end-to-end encryption (E2EE) to strengthen user privacy. E2EE ensures that only the sender and recipient can read messages, blocking access from hackers, governments, and even the platform itself. This shift underscores the growing importance of secure communication in a time of increasing data privacy concerns.
➡️ Read the full article at Wired
Datto recently earned several 2025 G2 awards, highlighting its leadership in data backup, disaster recovery, and business continuity. The company was recognized across multiple categories, including Best Results and Best Usability, reinforcing its reputation for providing reliable and user-friendly solutions for MSPs. These awards reflect Datto’s commitment to helping businesses stay secure and operational in a challenging tech environment.
➡️ Read the full article at Datto
➡️ Learn more about document backup
➡️ How to Find Opportunities within Business Challenges⬅️
The purchase-to-pay (P2P) process streamlines the entire cycle from procurement to payment, helping businesses improve efficiency and cost control. It involves identifying needs, sourcing suppliers, managing purchase orders, receiving goods, and processing payments — all while ensuring compliance and accuracy. Automating the P2P process reduces manual errors, speeds up approvals, and provides better financial oversight
➡️ Read the full article at DocuWare
➡️ Learn more about Document Management
Implementing a cloud-managed video surveillance system can significantly improve business operations by enhancing security, streamlining management, and increasing efficiency. These systems use advanced video analytics to detect suspicious behavior, integrate with other business data like access control and POS systems, and provide real-time alerts. Cloud-based platforms enable remote access, simplify security management, and reduce the burden on IT through automated updates and user management. Additionally, they help prevent shrink, improve employee safety, ensure regulatory compliance, and increase ROI by allowing businesses to leverage existing equipment rather than investing in a full system replacement.
➡️ Read the full article at OpenEye
➡️ Learn more about OpenEye, available at Pulse Technology